RA
Rising Senior
VP of URHC
We created a social media campaign featuring different students around campus called Student Spotlight. Above are posts that show an RA, a rising senior, and the VP of URHC on campus. Along with these standard posts, we also uploaded IGTV videos of each.
// Instagram
Close to Campus
Hall Director
URHC
We also created another campaign that featured unique things about living on campus at UTK. Above are posts that show what's close to campus, one of our Hall Directors, and what URHC is. Both the Hall Director and URHC posts also had accompanying IGTV videos.
// Instagram
Semi-Suite Halls
Traditional Suite Halls
Community Halls
The last campaign that we created this summer was an update of all the styles of dorms on-campus and the residence halls that fit each type. Above are posts that feature semi-suite stye halls, traditional style halls, and community style halls. Each individual dorm also had their own walk-through video on IGTV.
// Instagram
Hall Director video
Rising Senior video
Above are some examples of the videos posted to IGTV along with Facebook.
// Facebook
Above are the residence hall posts that were also posted to Facebook.
// Facebook
Move-in Day 1
Move-in Day 2
Move-in Day 3
Move-in Day 4
Move-in Day 5
Move-in Day 6
Above is our Move-in-Day campaign that ran from the first day of move-in-day to the last. These posts are pictured from Facebook, but were also posted on Twitter.
// Facebook
4 Move-in Tips
How to Find Classes
Pictured above are some additional "filler" videos we posted when there was less going on.
// Facebook
Example 1
Example 2
Example 3
Example 4
During orientation sessions, we were very active in posting. These are some examples of Day 1 of orientation posts. These posts are pictured on Facebook, but were also posted on Twitter.
// Facebook
Good Morning Post Example 1
Good Morning Post Example 2
Afternoon Post Example 1
Afternoon Post Example 2
Above are some Day 2 of orientation posts. We posted once in the morning and once in the afternoon for every session. These posts are pictured on Facebook, but were also posted on Twitter.
// Facebook
Why Live on Campus post 1
Why Live on Campus post 2
Why Live on Campus post 3
Why Live on Campus post 4
Why Live on Campus post 5
The pictures above feature our Twitter-only week campaign of "Why Live on Campus".
// Twitter
This was a blog post I wrote for the University Housing's website about how to get involved on campus as an out-of-state student.
// Microsoft Word